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In June 2008, Harrah's became the first company to deploy a suite of custom applications on Microsoft Surface when it installed Surface at its iBar ultra-lounge in the Rio All-Suite Hotel & Casino in Las Vegas. With a total of 8 applications, the deployment has given Rio guests a hip new way to create their very own ultimate entertainment experience in an ultra-lounge venue. Harrah's also has created unique "Surface Sighting" experiences that allow customers to interact with digital photos on Surface in a fun, interactive way in other Harrah's properties. Several Surface sightings have been held in Las Vegas at Harrah's casinos including Caesars Palace and Harrah's Las Vegas.
There is a new way to work in the digital world. A way that recognizes gestures and touches rather than keyboards and clicks.
On September 24nd, Harrah’s unveiled its latest custom application on Surface -- its "Race Day Riches" application that it developed for a co-promotion with AMP Energy at Toby Keith's I Love This Bar & Grill in Harrah's Las Vegas. For 2 weeks, selected members of Harrah's loyalty program, Total Rewards, were given a chance to win a trip for two to Daytona Beach and many other AMP Energy and Dale Jr.(TM) prizes by competing against one another in the race game on Surface. See photos from the promotion event below.
In February, Pure Nightclub at Caesars Palace in Las Vegas hosted the National Heads-Up Poker Championship Drawing Party. Attendees at the event, including poker stars and celebrities, had the opportunity to get their picture taken and interact with the photos directly on Surface. See photos from this unique event.
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